» The iPod will never last: Product Design theory
“Khoi found this fascinating little gem from the depths of the Internet: the Macrumors forum on the day that the iPod was unleashed on the world. What’s interesting is the amount of negative feeling and general disappointment.”
Originally it seemed everyone thought the iPod would fail. Similar to the feelings that first stirred with the iPad.
I wanted to bring attention to this post, because it touches upon something I’ve brought up before. As a general rule with most consumer products meant for the masses, most companies or designers play it safe and design by the “step, stretch, leap” method, ultimately falling under “step”. Let me explain (these are my short definitions):
Step: a small change or improvement over an existing product feature or technology. Visual updates are minimal to trendy: Trying to coincide with today’s market.
Stretch: greatly improving or changing an existing product feature or technology. Visual updates are a vast change: Very stylized and different than what people are used to seeing.
Leap: drastically changing everything about a product or technology, or inventing a new unseen category all together. In some cases no connection between past & present can be made.
The iPod fell under the stretch category, since it vastly improved upon the UI of the mp3 player. Products in the stretch category are generally harder to sell since folks have a harder time understanding them, or the need for them. People did not get this sense of improvement with the iPod until they were really able to test drive them in a store, or read reviews of first hand usage.
I’ll get to my final point. I’m surprised at the reaction to the iPad, because in my opinion it really falls under the step category, and people can usually make the connection to those types of products much easier. If you think about it, the iPad has nothing new that we have not seen already in terms of the iPhone and iPod Touch. It merely takes advantage of a larger format. Therefore, I’m very sure it will do well once it hits the market and people can witness the product first hand.
(via binkythedoormat)
Reblogged from Binky the doormat.
2.26.10 27 note(s)