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Herb Lubalin ranks as one of the finest graphic designers of his time, and he’s also the man responsible for typefaces like Avant Garde Gothic, Lubalin Graph and Serif Gothic.
New York City’s Cooper Union school is currently holding an exhibition called Lubalin Now which features his work and more recent works in the same spirit, so if you’re in New York and in any way interested in design, I would highly recommend checking it out (I would if I could). The exhibition runs from now until December 8th with FREE ADMISSION at the Cooper Union Gallery, 41 Cooper Square, New York, NY.
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The company I work for, started going through a re-branding phase right after I started, and luckily I convinced them to switch the company typeface to Avant Garde. I’m not sure how I pulled that one off, since they are so stubborn. But I’m glad they made the change. It is easily one of, or is entirely, my favorite type family.
Reblogged from ck/ck.
11.11.09 32 note(s)
